Answers to your FAQ
From Your Conversion  Copywriter.

The Writery exists to serve solopreneurs and small to medium businesses in a variety of industries, who understand the vital role of copywriting in their overall marketing strategy. My copywriting experience spans from supporting coaches and providers in the health and wellness realm to not-for-profit organizations. I especially love to write for integrous businesses that are making a positive difference in our world, helping people to live happier, healthier lives. If you'd like to meet to see if we are a fit to work together, click on (Contact) in the menu bar so we can plan a time to chat.

A few factors like the following determine prices for Copywriting services: 1. Your unique needs: -Do you need one website page or many? Which pages are needed? -Emails: do you need just one email, one sequence, or a series of sequences? -Are they long or short-form emails? -Are they sales emails, nurture emails, or others? -Do you need more than one service and want to consider a package price? 2. Your readiness to work with me: -Do you have an existing Marketing plan? -Have you done the relevant customer, competitor research or do you want me to do that? -Have you honed in on your offer and your USP Unique Selling Proposition? -What is the deadline for the work? -Can you provide the answers to my creative brief questions? -Do you wish to lock down my time exclusively? Your service or package will be personalized to you. Copywriting is always an investment and never a cost. You wouldn't skip fuel for your car to save money and expect to get to your destination. Copy is the fuel to your marketing plan it helps you get where you want to go. You're not just buying words, you're buying back your time, better conversions and consistent brand messaging. ps-For larger projects, a payment plan of two payments may be considered.

Look, I get it; we should embrace technology! I'm a fan of AI for many things, like ideation, some first drafts and systematizing. But AI is not a shortcut to conversion copy. One thing you should know is that AI can outwrite a novice copywriter in both speed and skill. But if you want conversions you're not looking for a novice copywriter. Copy that is built to convert requires a whole other level of expertise, in depth research, data analysis, testing and optimization to get results your business needs. Conversion copy isn't about who can be the fastest, its about highly skilled accuracy and most of all measurable results. Add to that, AI cannot originate or replace human insight, value personality or high level of wisdom. Its like the difference between using an self-serve espresso machine at the corner store or having a barista craft a signature drink for you. Think of AI as a helper but never replacement for the human touch that makes your brand copy unforgettable, copy that converts like crazy.

Good writing entertains. Great copywriting persuades, sells, and drives action. The difference is in the required research and the techniques used to motivate action.

As your copywriter ally, I aim to set you up for copy success. I'm not here to waste your time and I don't want to waste mine so, for us to be a fit to work together it is helpful if you have the following information: A basic marketing plan: It's hard to know what copy you need or what needs to be included in the copy when you don't know where or how it will be used in the overall grand scheme of things. Your ideal customer target. The best copy speaks to just one customer, know as much as you can about their demographics, psychographics, and testimonials. I also offer customer interviews if you need more intel. Know what problem you solve how you solve it and who you solve it for (as above) With these three basic things in place, there is a high probability that we can work together, and you'll get copy that moves the needle for your business.

With a thorough creative brief, and an agreed upon goal in mind, its very likely you'll love the copy. Having said that though I am human and can miss the mark. Please know that your project will be a collaborative effort where you'll have final say in what copy you'll use. Most project parameters include 2 rounds of reviews, where edit requests can be discussed and actioned.

In short, I help solve communication problems that are hindering your sales. A copywriter is like a personal shopper for your brand’s message—I don’t just throw words together; I carefully select, tailor, and style them to fit your audience, making sure your brand stands out and sells effortlessly. Through research ( around 80% of total project time) and proven copywriting techniques, I craft words that will do the work for you.

In a nutshell: We'll set up a call. We'll discuss what you need. You'll receive a custom proposal from me along with an agreement and payment options. We'll book a creative brief, and you'll send me the items you agreed upon from the brief. I'll start the research phase, followed by an outline and a final first draft to send to you through Google Docs so we can collaborate. We'll discuss edit requests I'll action the agreed-upon items. You'll get your final document with the copy sent to your inbox in both .docx and .pdf formats so you can implement your design and move forward to more sales!