7 Tips to Maximize the Benefits of Working with a Professional Copywriter.

You recognize the power of great copy in your marketing strategy.

You’re ready to reap the rewards of targeted, clear copy that paves the way to more leads, sales, customer retention, and raving fans.

You can’t wait to save heaps of time and energy.

Your hand hovers over the “Book Now” button, and just one question remains…

Are you ready to maximize the benefits of working with a professional copywriter?

Are you clear about your goals, your offers, and even your copy likes and dislikes? Who is your customer, and how much do you know about them?

As your copywriter, I'll ask for all the nitty-gritty details, not because I'm nosey but because I want to do the best job possible for you.

Here are seven tips to help us get going without a hitch or extra meetings.

1. Have a Clear Goal in Mind and Be Able to Communicate it:

This will eliminate any mismanaged expectations, help us decide on a measure of success for the project, and I will be able to tell you if I can help you achieve what you're looking for.

2. Know Your Audience

The clearer you are about whom you want me to write, the more effective the copy will be. Include some or all of the following if you can: psychographics, demographics, ideal customer avatar (ICA), customer research, and testimonials.

Bonus if you have a clear customer journey mapped out.

3. Know Your Offer: I know it sounds like a no-brainer. But work out the details like price, guarantees, packages, duration, and methods beforehand. That way, you can be fully prepared for your creative brief.

Bonus if you know what benefits and features you want to highlight.

4. Know How You Want Your Copy to Sound:

Although I'll do the writing, your copy should sound like you and resonate with your audience; knowing how you want it to sound is key. To assist you, here are three examples of brand voice commonly used in Health and Wellness Coaching:

• Nurturing and Empathetic, i.e., providing your clients with a safe and supportive space.

• Science-based and Analytical, i.e., a logical step-by-step approach based on research and data.

• Motivational and Inspirational, i.e., enthusiastic, focused on inspiring your clients to take action through aspirational language and storytelling.

The clearer you can be about what you want to portray and what you want to avoid, the better!

Bonus if you can relay any phrases, sayings, or keywords you want to use in your copy. Or if you can provide a list of favorite websites or copy in a swipe file to share.

5. Know What You Don’t Like

We’ve all read copy that we didn’t like. What’s too much for some isn’t for another. So if you know you don't like salesy, formal, casual, or way too long sales pages that make your eyes bleed, let me know ahead of time.

6. Know Your Availability

A copywriting project is a collaboration, so if you’re planning on leaving on vacation, reach out when you return so that you’ll be available to reply promptly to questions and to give any necessary feedback.

7. Know Your Budget $$

Don't let this question scare you; here's why it matters. If you have a budget amount in mind, we can discuss which copy to tackle now, i.e., the copy with the best chance of moving you closer to your goal and which copy projects we can plan for the future. I want to know what I can get TO YOU, not what I can take from you.

Great! Now that you know what will set us up for success, let me help you bring your vision to life.

Through clear communication, we can create copy that resonates with your audience, drives conversions, and achieves your business goals.

Don't feel discouraged, though, if you don’t have it all figured out because I can help with that too.

Go ahead and hit that “Book Now” button, and do something great for your business!

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Yikes! You've Been Invited To A Copywriting Creative Brief—Here's How To Show Up Prepared.

Congratulations! You're taking your messaging to the next level and have hired a copywriter. Now, they've requested a creative brief, and you feel like a deer caught in the headlights. But don't panic—in this post, you'll get the info you need to feel confident.

Keep reading to discover...

1. What is a creative brief?

2. Why is a creative brief important?

3. What does my copywriter need from me?

1) What is a creative brief?

A creative brief is a process by which you share the essential information your copywriter will need to complete the project. Easy right!?

2) Why is it important?

A. It will save you heaps of time and give you peace of mind (and who doesn't like that!)

• No more back-and-forth emails answering questions your copywriter

• will have, just one document with all the information they need to execute the agreed-upon plan.

• Significantly increases the chances that your copywriter will get it right the first time, which means less time you will on requesting revisions to your copy.

B. It will provide your copywriter with a clear direction!

• A copywriter with a clear directive from you is a happy, productive member of your Team and that will be a win, win for your bottom line.

3) What does my copywriter need from me in the creative brief?

• The title of your project

• An outline of the purpose of the content

• A detailed description of who you want to reach with your content

• Length of the piece or an approximate word count

• An explanation of what action the reader should take after reading the content

• Talking points, both high-level and secondary talking points (if applicable)

• A clear call to action

• Links to supporting research (if applicable)

• Keywords (if relevant)

• Your brand tone of voice

It is a common practice for you to provide your copywriter with all of the above in a written document. After your copywriter reviews your creative brief, pay attention to any questions they ask so that you can identify any areas for improvement in your creative brief process and make improvements if necessary.

Showing up to a creative brief with a well-thought-out plan will build trust and connection with your copywriter, who sincerely wants to do a great job for you!

What's it like to work with me as your copywriter friend and strategist?

Check out the link below to see!

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Establishing a Brand Voice That Makes Sense For Your Business.

If you've heard the term brand voice but have no idea where to start in establishing one of your own, this easy-to-digest article is for you.

What is a brand voice?

In a nutshell, your brand voice is your business personality. It's how you communicate with your target audience across all your marketing platforms. Your brand voice should be clear, consistent, and unchanging.

Why does a brand voice matter?

A brand voice will help you become recognizable and memorable to your target audience. Have you ever encountered a memorable person? I can think of many examples, like the guy who always answers, "Always doing good," whenever I ask how he's doing. What if I say the phrase "Just do it"? You'd immediately know that was Nike's tagline. And that's the whole point: it is memorable and recognizable! With so much faceless AI-generated content on the internet, having a brand voice is key to setting yourself apart from the competition.

So, how do you establish a brand voice?

It really boils down to a bit of research and compiling the information for consistent use across your platforms.

Here are six tips to get you started on your brand voice journey:

1. Evaluate your brand's values, purpose, vision, and mission and describe your voice in three words.

2. What is your brand tone? What mood or emotion do you want to convey, i.e., is it humorous or authoritative? Is it quirky, fun, straightforward, serious, or factual?

3. Look at your target audience's language to learn what they need to hear from you. Some ways to do this are through one-on-one interviews or checking out reviews, testimonies, and social media threads.

4. Research your competitor's brand voices. Is there a way you can stand out from the crowd and become instantly recognizable to your target audience?

5. Compile your findings into a brand voice guide complete with lists of the words, phrases, and tones you want to be known for and the ones you'd like to avoid, such as industry jargon or overused catchphrases. You can even include font choices and punctuation that will help create a distinct feel for your brand.

6. Reference your guide whenever you write your marketing materials and share your guide with anyone who writes copy for you to ensure a consistent brand voice throughout your platforms.

   
   

Whatever you do, don't leave your business brand voice on default! Unless you want to be easily forgotten.

Want to know more? Or need help? Working together starts with a chat. Visit The Writery get in touch.

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